A visitor looking at the range of products including the newly launched Armani/Roca Baia series
Roca Malaysia Sdn Bhd has partnered with Giorgio Armani to launch a new series of bathroom products known as Armani/Roca Baia.
The series was unveiled during Roca’s 100th anniversary celebration held at the 18th International Architecture, Interior Design and Building Exhibition (Archidex) 2017 at the Kuala Lumpur Convention Centre.
The event was officiated by Public Works Department deputy direCTOr-general (specialist sector) Ratna Mahyuddin, Roca Malaysia and Singapore managing director Josep Delicado, C.I.S Network Sdn Bhd president Datuk Vincent Lim, Board of Architects Malaysia president Datuk Seri Dr Amer Hamzah Mohd Yunus, Malaysian Institute of Architects president Ezumi Harzani Ismail and its honorary secretary Alice Leong Pek Lim.
(From left) Lim, Dr Amer, Ratna, Delicado, Ezumi and Leong officiating at the Armani/Rocas Baia collection and Roca’s 100th anniversary celebrations at Kuala Lumpur Convention Centre.
In line with Giorgio Armani’s design philosophy, the Armani/Roca Baia series features contemporary and timeless designs.
Delicado said ROCA Malaysia was proud to be one of Archidex 2017 main partners.
“The Archidex is an Ideal platform for Roca to feature and introduce their new and latest products in South-East Asia.
“This is a great opportunity to meet business partners, architects and developers to introduce our new and latest products,” he said.
Delicado showing the new range of Beyond collection to guests at the launch
ROCA had the largest booth at the exhibition in a double-decker design located in Hall 2 of the convention centre that featured their latest collections including the new Armani/Roca Baia series, Beyond and Inspira collections and In-Wash Smart Toilet.
The Beyond collection showcased urban and sophisticated designs for basins using Roca’s new material, Fineceramic, and the latest technologies in the design of bathroom products while Inspira collection had individual configurations of the bathroom according to user’s style.
Roca’s In-Wash Smart Toilet features advanced technology with its universal and user-friendly interface.
Started in Barcelona 100 years ago, Spanish brand Roca was an Archidex principal partner for the third year running.
